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Direct mail continues to be one of the most powerful ways to reach potential customers. Although social media has revolutionized marketing over the last decade or so, direct mail continues to be extremely relevant. In fact, ignoring direct mail could turn out to be a costly mistake. To make sure that your direct mail does not get thrown out, it is important to use creative direct mail ideas to send your customers something that is personalized, targeted, and relevant to them. Here are 5 great ideas to help you do just that.

When unexpected events occur that force many businesses to close or employees to work from home, such as the unfortunate circumstances caused by the COVID-19 pandemic, operations come to a halt for a lot of businesses. Owners wonder what they can do to cost-effectively stay top of mind with customers and bring revenue to their business during this time of need—and direct mail may be the solution.