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Direct mail continues to be one of the most powerful ways to reach potential customers. Although social media has revolutionized marketing over the last decade or so, direct mail continues to be extremely relevant. In fact, ignoring direct mail could turn out to be a costly mistake. To make sure that your direct mail does not get thrown out, it is important to use creative direct mail ideas to send your customers something that is personalized, targeted, and relevant to them. Here are 5 great ideas to help you do just that.

Is your business looking to stand out at your next event? Large format printing is the way to go! Large format printers are computer-controlled printing machines that support a maximum print roll width between 18” and 100”. This technology is growing in popularity because it can turn your text and images into big, attractive, and effective advertising tools.

When you think of print marketing, the first thing that comes to mind is probably the junk mail that you receive and throw immediately into the recycling bin. Obviously, adding paper to that pile is not a worthwhile investment in your business. To get noticed among the constant flow of utterly forgettable direct mail that comes into homes and businesses every day, your marketing piece has to catch the eye and entice recipients to look more closely.

If there is one secret to success as a startup business or when introducing a new product or service, it’s trade shows. Trade shows help your company build recognition within your industry. These events are common grounds for both investors and service or product development researchers. Just doing a handful of trade shows could easily be enough to start a buzz about your business. However, to get the most from a trade show, you have to do it right, and doing it right comes down to one simple factor: the tools you use at the event. 

How can your business break that barrier and gain the attention of a potential client? The answer is fulfillment mailers.

From coffee shop punch cards to hotel rewards, loyalty programs are incredibly popular. Some of the most effective of these programs are those that set up customer activities that are essentially games: McDonald’s Monopoly promotion and the “collect and win” soda bottle cap promotions are some of the best known.

Variable data printing (VDP) is a method of digital printing that allows graphic or text elements to be easily and efficiently swapped out throughout a print job. For example, if you want to send a direct mail postcard to your customer list, variable data printing would let you cost-effectively personalize your marketing effort by presentingdifferent offers or using different photos to better target specific types of customers.

When ordering bound print materials, you’ll need to decide what type of binding you want to use. A professional printer can help you decide which type is the best fit for your needs and budget, but here is a basic overview to get you started.

Marketers are tirelessly working to compete with the frenzy of digital content being put into the world in order to connect with users. They’re developing digital marketing strategies using online advertisements and social media left and right, and it seems that traditional marketing and print may have been left behind.