As in any industry, the print industry uses its own unique language that can be confusing to people unfamiliar with the terminology. In order to effectively order printed materials, you need to understand some basics including paper stocks, colors, paper coatings, and maybe even a little bit about bindery options like scoring and folding. The information contained within this document is meant to provide some general knowledge to individuals who need to do basic print ordering.
Topics: Des Moines Marketing, Print Management
When you think of print marketing, the first thing that comes to mind is probably the junk mail that you receive and throw immediately into the recycling bin. Obviously, adding paper to that pile is not a worthwhile investment in your business. To get noticed among the constant flow of utterly forgettable direct mail that comes into homes and businesses every day, your marketing piece has to catch the eye and entice recipients to look more closely.
Topics: Print Management
How can your business break that barrier and gain the attention of a potential client? The answer is fulfillment mailers.
Topics: Business Marketing, Print Management
