What Is Variable Data Printing?

Posted by Tyler Scott on Dec 14, 2020 3:23:04 PM

Variable data printing (VDP) is a method of digital printing that allows graphic or text elements to be easily and efficiently swapped out throughout a print job. For example, if you want to send a direct mail postcard to your customer list, variable data printing would let you cost-effectively personalize your marketing effort by presentingdifferent offers or using different photos to better target specific types of customers.

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Topics: Marketing Materials, Direct Mail

Best Practices for Direct Mail Marketing

Posted by Tyler Scott on Nov 25, 2020 11:45:00 AM

Direct mail may seem like an archaic strategy nowadays, but in a crowded world full of digital ads, email, and social media, a mail piece can make a brand stand out from its competitors. Even millennials, who spend most of their time with technology, prefer mail advertising. 

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Topics: Direct Mail