How can your business break that barrier and gain the attention of a potential client? The answer is fulfillment mailers.
Can your business break the barrier?
Businesses are constantly looking for an edge when it comes to marketing their services to other businesses. Recipient businesses being marketed to are constantly receiving irrelevant mail pieces, being cold called, and having salesmen walking into their offices. Not to mention that businesses already have a lot on their plates; they don't have the time to look through direct mail or take sales calls.
What are mail fulfillment projects?
Mail fulfillment projects are unique packages sent to a target market of individuals to grab their attention and get them to act upon an offer.
So, let's walk through an example. Your business is an accounting firm that has found a niche in serving small, growing businesses in your city. You have learned that these small businesses are having a very tough time growing their business because they're constantly working on payroll, accounting, and other financial details, and your business is able to take the stress off of these business owners with your services. Are you going to send them a direct mail piece? No. You're going to send them a fulfillment mailer.
What does that fulfillment mailer look like?
Let's send that struggling small business owner a 4" x 4" x 4" cube box with your business logo printed on it. Inside the package, the business owner will find a nice printed piece that introduces your business and explains how you can take the stress of accounting off of their plate. Under that printed piece, the recipient will find a stress ball with your business logo on it. Not only is the stress ball uncommon and clever; it will most likely sit on a desk with your logo in view, increasing the odds that the business will contact your firm or, at least, go to your website to learn more about what you have to offer.
That is just one very simple example. The possibilities are endless!
How can we take a project like this to the next level?
PURLs are Personalized URLs that look something like this: www.AccountingFirm.com/Mike-Johnson. We can create a PURL that is unique to Mike Johnson, and we can track your marketing efforts to see if Mike went to your website after receiving your mailer. Once Mike is on the website, he should be able to learn more about what you can do for him and find a compelling call to action to further encourage him to reach out to you.
Continue reading about utilizing print in your marketing efforts by utilizing variable data printing... read more.
