Direct mail may seem like an archaic strategy nowadays, but in a crowded world full of digital ads, email, and social media, a mail piece can make a brand stand out from its competitors. Even millennials, who spend most of their time with technology, prefer mail advertising.
When unexpected events occur that force many businesses to close or employees to work from home, such as the unfortunate circumstances caused by the COVID-19 pandemic, operations come to a halt for a lot of businesses. Owners wonder what they can do to cost-effectively stay top of mind with customers and bring revenue to their business during this time of need—and direct mail may be the solution.
Topics: News